PORTFOLIO
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Speech | Photosynthesize Convention
In my strategic writing class, I wrote a speech for a company my group and I created called Photosynthesize. Photosynthesize is an app that offers educational content paired with a wearable band or ring to promote personal nutritional wellness. This speech was to be given by Photosynthesize's CEO at its annual sales convention.
News Release| Photosynthesize
In my strategic writing class, I wrote a news release announcing the launch of my group's new startup company, Photosynthesize. Photosynthesize's overall goal is to provide education about personal nutritional wellness to all. I had to explain what was unique about Photosynthesize and how it was a benefit to everyone.
Email Pitch | Photosynthesize
In my strategic writing class, I wrote an email pitch reaching out to an online contributor to cover my group's startup company, Photosynthesize. As part of this assignment, I had to capture all the details of our company in an engaging, short form email to attempt to gain positive coverage for our company.
Opinion Article | Let Kids be Kids
In my strategic writing class, I wrote an opinion article on a topic of my choice. In this article, I chose to write about giving children smartphones. I wrote about the negative impacts of smartphones on society and the dangers of letting children use them before they understand the adverse effects.
Feature Article | The Net
In my Writing and Editing class, I had the opportunity to interview Ty Bowden, assistant director of The Net, a non-profit organization committed to developing restorative relationships within the Fort Worth community. From this interview, I used quotes from Mr. Bowden to write a feature article about The Net.
News Release | Spice Company
In my Writing and Editing class, I was given several facts about a fictional company, Green Mountain Natural Products Inc., and was tasked with writing a news release based upon these facts. I was asked to create quotes and tweets, as well as boilerplate information to include in my news release.
Opinion Articles | Pay for Play
In my Writing and Editing class, I was given an assignment to write two opinion articles, one for and one against a topic of my choosing. I chose to write about the arguments for and against paying student-athletes. I was required to do research into the topic and use the Rogerian argument in both articles.
Creative Brief | Ampersand Coffee
In my Advertising class, I was tasked to write an individual creative brief for a company of my choosing. I chose Ampersand Coffee, a local coffee shop in Fort Worth, Texas. Along with my creative brief, I performed a SWOT analysis and used Adobe Photoshop to create an advertisement for the brand.
Business Letter | The Gravich Agency
In my Writing and Editing class, I was given an assignment to write a business letter. I was writing as a communications director for The Gravich Agency and was writing the letter to The Lancombe Group Inc., two made up agencies. This assignment stressed the importance of having absolutely no errors.
Brand Analysis | Ampersand Coffee
In my Writing and Editing class, I was tasked to write a brand analysis on a company of my choosing. I chose Ampersand Coffee, a local coffee shop in Fort Worth, Texas. In this brand analysis, I discussed
Ampersand Coffee's brand personality, advertising and website, target audience, and competition.